Top 5 Social Apps on Android in Sweden: Q1 2025 Performance

In the first quarter of 2025, the top social apps on the Android platform in Sweden showcased varying trends in downloads, revenue, and active user engagement. This data, sourced from Sensor Tower, provides insights into the performance of these popular applications.

Threads experienced a consistent download trend, starting at around 7.3K and peaking at approximately 8.2K mid-January before gradually declining to 6.3K by the end of March. Weekly active users hovered around 260K to 280K throughout the quarter, indicating stable engagement.

TikTok - Videos, Shop & LIVE demonstrated robust revenue growth, peaking at $252K in the final week of March. Downloads showed a downward trend, starting at 5.8K and decreasing to 5K by quarter's end. Active users remained strong, fluctuating between 560K and 610K.

Instagram maintained steady revenue, reaching a high of $7.8K in late February. Downloads started at 5K, gradually decreasing to around 4.2K. Active user numbers stayed consistent, mostly ranging from 810K to 840K.

小红书 — 你的生活兴趣社区 saw a significant spike in downloads early in the quarter, reaching 16.7K in mid-January, but later declined to under 200 by March. Active users mirrored this trend, peaking at 13.9K and stabilizing around 9.5K in March.

Facebook generated stable revenue, with a peak of $5.8K in late February. Downloads showed a slight decline from 2.7K to 1.7K. Active users remained high, consistently over 950K throughout the quarter.

These insights demonstrate the dynamic nature of app engagement and monetization in Sweden's social media landscape. For more detailed analytics, visit Sensor Tower.